© 2016-2019 AppicPlay


Privacy Policy

Updated 1st, Feb

IMPORTANT - READ CAREFULLY: Beijing AppicPlay Ltd. ("AppicPlay", "we", or "us") is strongly committed to protecting the privacy of users("you" or "your") of its games and any related services, such as websites, forums and mobile applications(collectively, the "Service(s)" or "Game(s)"). AppicPlay may collect your information when you use our Services. AppicPlay has developed this Privacy Policy to help you understand how AppicPlay collects, uses, shares, discloses, transfers and stores, any information AppicPlay may collect from you and/or your device, as well as the methods that you could access to, control and protect your information.

If you do not agree to this Privacy Policy or have any doubts, please contact us mailing to contact@appicplay.com. 

1. What Information Do We Collect?

Information You Give To Us

We receive and store any information you give to us, such as when you:

  • • download, update and play our Games or are involved in our special events (for example, offline campaign);

  • • enter information in our Services;

  • • make an in-app purchase;

  • • enter information in our Services;

  • • interact with us via social media such as Wechat, Weibo, QQ, etc.;

  • • respond to our customer surveys;

  • • subscribe to our newsletters or other information feeds;

  • • request technical support, make a compliment or complaint, or otherwise contact us directly; and

  • • give us your information in any other forms.


And such information you give to us may include but not limited to following types of information:

  • • Registration Information. In order to use our Services, sometimes you may be requested to create an account. Then we will receive and store information you provide, including your country of residence, gender, date of birth, username, character name, password and other information that help us confirm your access to your account;

  • • Shared Information. Some of our Services may allow you to interact with other users and post or share content publicly. Then we will receive and store information you voluntarily share on our Services, including information you provide when you interacting with other users on our player forums, message boards, news feeds, status updates, posting public comments to users’ status updates, sending messages or invitations to other users, chatting with other users, and posting photos, etc; and

  • • Financial Information. If you make a payment through our Services, such as in game virtual currencies or goods, we may collect certain information regarding your payment (such as your username) as necessary to process your order. And you will be required to provide certain payment and billing information directly to our payment processing partners, such as but not limited to your name, credit card information, cellphone number, etc. All Financial Information is collected for billing and payment purposes only and will be protected and administered by us and our authorized payment processing partners.


Please note, your username and shared information may be publically viewable by others who have access to our Services. We recommend you do not use your real name or other information that may be used to personally identify you as part of your username as this information may be used to make unwanted contact with you by third parties. We are not responsible for your username and/or the manner in which may be used by third parties. Also, you should exercise caution in all Shared Information, and we recommend you do not provide Personal Information that may be used to identify and/or contact you when using our Services.

Information We Collect Automatically

We receive and store certain types of information automatically when you interact with us, such as:

  • • Usage Information. We collect information about how you use our Services, such as your game progress, scores, achievements and interactions with other users. We use such information to design new Services, improve our Services, and to deliver our Services to you;

  • • Device Information. We collect information about the device you use to access our Services, including information about the device’s make and model, configuration information, unique device identifiers ("Device ID"), device tokens, its operating system version, language, time zone, device carrier and IP address, etc;

  • • Consumption Information. We collect information about your consumption habits relating to your use of our Services, including which purchases you make with both virtual and real currencies;

  • • General Location Information. Such information including location information either provided by a mobile device interacting with our Services (including through beacon technologies), or associated with your IP address where we are permitted by law to process this information, so we know what language to use and so that we can provide Services that are applicable to your location;

  • • Cookies. You can disable Cookies through your web or phone settings but you may find that you are not able to enjoy all of the features of our Services if you do so. For more information about Cookies, please see "What Technology Do We Use to Collect, Use and Store Your Information" section; and

  • • if you use "share this Game with your friends", "share your score with your friends"or use other similar features, we will collect your information to perform such features for you.


Information We Collect From Third Parties

Sometimes we collect information about you from third parties, such as Apple and Google. And we may combine such information with information we collect from our Services. We collect such information so that we can deliver Services you have requested. We collect such information:

  • • when you download or purchase our Games via Apple Store, Google Play Store, or other stores;

  • • when you sign-in to our Services with a social media account, we gather from those providers your basic profile information such as your name, screen name, gender, age-range, your profile photo and friends list; and

  • • when you use in-app features such Game Center, we will collect information such as your user name and your gameplay information.

If you log into our Services using a third party site or platform or any third parties’ services, you represent and warrant that your access and use of such features in connection with our Services will comply with the applicable Terms of Use and Privacy Policy of such third parties.

2. How Do We Use Your Information

We may use the Information we collect through your use of our Services for a variety of purposes, primarily related to providing and improving the quality of our Services. For example, we may use the information we collect in the following ways:

  • • for the purpose it was collected for (e.g. if you buy our Games, we will use your information to complete the purchase; if you email us, we will use your email address to respond);

  • • to better understand how you access and use our Services, for the purposes of trying to improve our Services and your experience of our Services, to develop new Services, and to respond to your desires and preferences, including language and location customization, personalized help and instructions, or other responses to your and other users’ usage of our Services;

  • • to offer our Services to you and to tell you about new Services offerings, updates, enhancements, promotions, loyalty and rewards programs and other information about our Services that might be relevant to you (if you do not want us to use your Information in this way, please contact us);

  • • to provide multi-player gaming, social networking and gaming console services to you;

  • • to provide you with advertising that is more relevant to you;

  • • to assess the effectiveness of and improve advertising and other marketing and promotional activities on or in connection with our Services;

  • • to allow you to participate in surveys and other activities about our Services;

  • • to perform our own analytics. We use analytical information for supporting business analysis and operations, business intelligence, improving services, personalizing content, providing advertising, and making recommendations;

  • • for the purposes of software security and verification(such as identifying, researching, and protecting our Services against any actual, potential or threatened misuse, unauthorized use, or unwanted use), fraud-detection, archival and backup and administering software upgrades; and

  • • to verify your compliance with this Privacy Policy and our Services.

Please note that for the purposes of seeking to provide better experiences to you, to improve our Services or otherwise where you have consented, Personal Information collected through one of our Services may, subject to privacy controls or legislation (where available), be used by our other Services (including in an aggregated or individualised manner).

3. When and How We May Share, Disclose or Transfer Your Information

We will only share, disclose or transfer your Information (including Personal Information) with the following third parties or under the following circumstances or as otherwise described in this Privacy Policy:

  • • Under Your Permission.. When you allow us to share, disclose or transfer your Information with third party, such as directing us to share, disclose or transfer your Information with third party sites or platforms, such as social networking sites, then we will share, disclose or transfer your Information;

  • • Among Our Group. We may share, disclose or transfer your Information within our affiliates and subsidiary companies and with joint venture partners;

  • • Third Party Service Providers, Contractors or Agents.We may share or disclose your Information with third party companies that perform services on our behalf, including payment processing, order fulfillment, data analysis, marketing services, e-mail campaigns, hosting services, and customer services. While providing services for us, these third party companies are prohibited from using your Personal Information for purposes other than those requested by us or required by law. These third parties may be located, and use and store your Personal Information, outside of your jurisdiction for these purposes;

  • • Safety, Security, Cooperation With Law Enforcement, and Compliance With Legal Obligations.We may share your Information with third parties to ensure the safety and security of our users and third parties, to protect our rights and property and the rights and property of our users and third parties, to enforce our Privacy Policy and Terms of Services, to comply with legal process or in other cases if we believe in good faith that share and disclosure is required by law;

  • • Business Transfers, Sales or Mergers or Divestitures.In the event that we undergo a business transition, such as a merger, acquisition, corporate divestiture or dissolution (including bankruptcy), or a sale of all or a portion of our assets, including in connection with the sale or other transfer of our Games, we may share, disclose or transfer all of your Information, including Personal Information, to the successor organizations in such transition. In such event, we will use reasonable efforts to notify you before Personal Information about you is transferred and becomes subject to a different privacy policy;

  • • Business Partners.In conjunction with the development and running of our Games and in connection with the offering of other Games we may partner with third party developers, licensors and/or licensees to assist us in providing you with our Services. If you wish to no longer have your Personal Information used by our partners you may contact us and we will facilitate your request to our partner; and

  • • If you log into our Services using third party services, such as Apple Game Center, we may share or disclose your Information provided by those services with other players for certain in-app features, such as leader boards.

We will not share your Personal Information with advertisement providers or share with third parties for advertising purposes unless you have given us your consent to do so.

Please note that once we share your Information with third parties, the Information received by third parties shall subject to their privacy policy instead of this Privacy Policy.

4. How Could You Access to and Control Your Information

You can always choose not to provide certain information to us but you may not be able to use certain features of our Services. We provide you the ability to exercise certain controls and choices regarding our collection, use and share of your information. In accordance with local law, your controls and choices may include:

  • • you may correct, update your registration account information;

  • • you may change your choices for subscriptions and newsletters; and

  • • you may exercise your controls and choices, or request access to your Personal Information by visiting settings, contacting us, or following instructions we provided to you.

Please be aware that even after your account is terminated or deleted, some or all of your Information may still remain visible to others, including but not limited to any information that has been:

  • • incorporated into others user’s content, comments, postings, submissions;

  • • copied, stored or disseminated by other users;

  • • shared or disseminated by you or others such as in a public posting; or

  • • posted on a third party platform. A request to delete and/or termination of your account will not result in the removal of information collected and already put in aggregate form or information that cannot, in our sole discretion, be removed without undue burden to us. We are not able and/or obligated to remove any of your Information from a third party platform.

Moreover, please be aware that even after you delete your account or your account is terminated, your Information, is not deleted in its entirety from our servers and may not be deleted from servers of third party platform you use to access our Services. We may retain backup copies of your Information, including Personal Information on our servers or databases (and/or any authorized third party servers or databases we use) to assist with any legal obligations, resolve disputes, etc. Such Information may be disclosed pursuant to this Privacy Policy regardless of whether your account is deleted or terminated. We will retain your Information for as long as it serves a reasonably useful commercial purpose. Moreover, any third party platform that you use to access our Services may also retain backup copies of your Information even after your account is deleted or terminated which may be used and/or disclosed in accordance with their privacy policy.

5. Security

AppicPlay reserves the right to update the Policy without notice. We ask all of our players to check the Policy periodically for any changes. If you do not agree to the Policy or our Terms of Service, you should discontinue your use of the Services.

6.Contact Us

The security of your Personal Information is extremely important to us. We follows generally accepted industry standards to protect the Personal Information submitted to us, both during transmission and once it is received. For us, this includes, but is not limited to, ensuring that all Personal Information is disclosed only on a "need to know" basis and ensuring that all Personal Information collected by us is done via secured connections and protected and encrypted (using secure socket layer technology, "SSL") by industrial grade security software to guard against unauthorized access. We restrict access to Personal Information to our employees who need to know that information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.

Your Personal Information may be transferred to, and stored at, a destination outside of your country or jurisdiction. It may also be processed by our affiliates and subsidiary companies, joint venture partners and third party service providers who may operate outside of your country or jurisdiction. In such case, we will urge such third party in possession of your Personal Information to take commercially reasonable security measures.

However, while we take responsible measures to protect your Personal Information, the internet is not a 100% secure environment. We cannot guarantee the absolute security of all Information transmitted or electronically stored.

7. Advertising

We may use your Information to try to offer advertising that is more relevant to you. We may also use your Information for the purpose of sending you direct marketing (whether by messaging within our services, by email or by other means) that offer or advertise our Services and/or the products and services of selected third parties. Such products and services (of ours or third parties) include the following:

  • • our Games and the products and services of our affiliate and subsidiary companies and joint venture partners, such as interactive entertainment services, social networking services; and

  • • third party providers of Internet Services and products and services relating to dining, food and beverages, sports, music, film, television, live performances and other arts and entertainment, books, magazines and other publications, clothing and accessories, jewellery, cosmetics, personal health and hygiene, electronics, collectibles, housewares, appliances, home decoration and furnishings, pets, automobiles, hotels, transport and travel, banking, insurance and financial services, loyalty and reward programs and other products and services that we think may be relevant to you.

8. Communications From Us

Newsletters and Other Types of Communications

When you use our Services, we may use your Information to send you emails, newsletters or push notifications to your device. If you no longer wish to receive these communications, you may unsubscribe from the "options" or "settings" page within the mobile application, you also may be able to manage them from your device’s settings page for the mobile application.

Service-related Announcements

We may from time to time send you service-related announcements when we consider it is necessary to do so (such as when we temporarily suspend one of our Services for maintenance). Because these information is important to your interaction with us, you may not opt-out of these service-related announcements, which are not promotional in nature.

9. A Word About Sensitive Personal Information

In some jurisdictions, certain personal information, such as information about your race or ethnic origin, religious or philosophical views or personal health, is characterized as "sensitive" and is subject to stricter regulation than other personal information. Please note that content and information that you input to our Services, such as photographs or information about your social activities, may reveal your sensitive Personal Information to others.

We urge you to consider whether it is appropriate to communicate sensitive Personal Information within our Services.

You consent to all processing of sensitive Personal Information for the purposes and in the manner described in this Privacy Policy.

Please note that we do not use your sensitive Personal Information for the purpose of serving advertising to you.

10. Our Policies Concerning Children

In order to comply with local legislation in certain territories, in some of our Services, you may be presented with an age screen. It is important that you state the correct age.

11. Scope of This Privacy Policy

This Privacy Policy is applicable worldwide and applies to all of our Services where we provide a link to this Privacy Policy, including Services available on third party platforms, unless otherwise stated or unless we provide a link to a different policy.

We encourage you to be careful about the protection of your own Personal Information when clicking linked websites or using third party services. Please also note that this Privacy Policy only applies to any information collected by us, does not apply to information collected: (i) through third party services (including any third party websites) that you may access through our Services; or (ii) by other companies and organizations who advertise their services on our Services. We do not control and are not responsible for the terms of service, privacy policies and/or practices of any third party service or advertisement providers you may access, and you should review the policies and terms of service of such third party services and advertisement providers carefully before providing them with your Information.

12. Retention of Your Personal Information

Subject to applicable laws and regulations, we will only retain your Personal Information for so long as is necessary to fulfill the purposes as set out under the "How Do We Use Your Information" section above.

Subject to applicable laws and regulations, you may have the right to request to receive a copy of and make any corrections to your Personal Information which we hold, or to request that we delete any of your Personal Information that is stored by us.

In addition, within some of our services, we may offer you options to amend, and/or change how we and the public can view and/or access, your Personal Information within those services – in which case, please log into your account with us within the relevant service and make the appropriate changes.

Should your account be terminated by you or us for any reason, we will (subject to the above paragraph) take steps to ensure that your Personal Information is no longer available through our services, or otherwise used by us, within a reasonable period of time (subject to technical limitations) after such account termination. However, it is important to note that communications made by you using our Services may put your Personal Information in the hands of third parties that we cannot control – for example, if you have previously made your Personal Information public via our Services. In some instances, we may not be able to delete your Personal Information and/or Shared Information from our Services – in which case we will (where reasonably practicable) let you know why we are unable to do so.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our information practices. If we make any changes, we will notify you by revising the date at the top of this Privacy Policy and, depending on the specific changes, we may provide you with additional notice or require a renewed consent(e.g., by adding a statement on our website’s homepage or in our Services).We encourage you to review the Privacy Policy whenever you access our Services to stay informed about our information practices and the ways you can help protect you privacy. By continuing to use our Services after any changes to this Privacy Policy, with or without notice from us, you are agreeing to the revised Privacy Policy.

14. Contact Us

We operate and control the Services from our offices in Beijing,China. If you have any questions or concerns about this Privacy Policy or data processing or if you would like to make a complaint about a possible breach of local privacy laws, please contact us.

You can reach us via postal mail at Suite 1506, Building 5, Chengying Centre, Chaoyang District, Beijing, China. You can also contact us via email: contact@appicplay.com.